Proper Education!

After years of impotent, government-backed energy efficiency campaigns; a new charity: Global Cool has finally found a credible way to get the message across to the 'yooff' of today... via MTV.

Eric Prydz made a name for himself by re-working a classic eighties track and crucially making a steamy video full of G-string leotards (directed by Huse Monfaradi) which became the highest-downloaded music video of all time in Australia. It was filmed at Deptford's funky Laban Centre.

Now that he'd got everyone's attention, Eric decided to remix Pink Floyd's Another Brick In The Wall. Staying true to Floyd's tradition of adding a message to their medium, Prydz enlisted the help of Global Cool to subvert the meaning of the song, i.e. we can all put a brick in the wall to stop global warming.

I like the fact that Eric casts himself as one of the people wasting energy... cleverly avoiding looking preachy.

Watch the videos and read what Ministry Of Sound fans think... some more education is obviously needed.